I heard one of my younger colleagues jokingly (I hope!) refer to me as a “dinosaur”. He’s not far wrong: like many of my aging colleagues I still wonder what happened to the 1980s and how time could possibly have gone by so quickly since then.
With age, though, comes experience, and that’s priceless. I’ve been an Associated Editor of the magazine Clavier Companion (formerly Keyboard Companion) since the early 1990s. My original purview was the section of the magazine focusing on piano technic. I have learned a lot over the years interacting with some of the world’s top authorities on piano technic, and readers have told me that they have absorbed much, too. It’s an experience I wouldn’t trade for anything. Clavier Companion is a wonderful resource for all piano teachers.
For that reason, I am including here part of an email from my good friend and colleague Pete Jutras, Clavier Companion Editor-in-Chief. We need your help! Please read and listen to Pete’s words. If you’re not a subscriber, now is a good time to start. If you already subscribe, help spread the message to others.
As you may have heard in the media in recent years, print publication is an increasingly difficult business. Productions costs continue to rise, and younger generations are much less likely to subscribe to magazines.
I’m writing today to ask for your help in spreading the word about Clavier Companion. We are a small, non-profit organization with virtually no budget for advertising. We know, however, that word-of-mouth advertising is the most powerful and effective means of letting people know about our publication.
I’m hoping that you would be willing to take a few short moments to mention Clavier Companion to your teachers’ association at your next meeting. You could show the video at your meeting, and you could also distribute the video via e-mail to your members. Anyone who subscribes or renews with this offer will receive a special discounted rate that is lower than our regular renewal discounts and usually reserved only for conference attendees.
Use coupon code ccspringoffer for new subscriptions or renewals
With your help in spreading the word and signing up new subscribers, Clavier Companion can continue to provide you with the articles and ideas you’ve come to know and trust. I thank you for your time and your support.
With best wishes,
Editor-in-Chief, Clavier Companion